How important
it is to sell Film Rights the Right Way!
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It’s really easy for someone to criticize a
film sitting lazily on his or her sofa. There always needs to be a topic of discussion
right? What do you do when you don’t find one? Simply talk about the last movie
you watched and start ranting. Very few of us know how much effort goes into
making films. More than just making films, getting it across to the right kind
of audience is even more difficult. Making films is one thing and getting it
screened or distributed is another. If you are weak at any one of these two
aspects about the entertainment industry, then you might have to take a hard
blow right on your face.
So how do you ensure that your film is reaching out to
the right kind of audience or not? How you deal with content rights or film rights is where the real answer lies. If you have sold your film rights to the
wrong guy, then you will end up losing the battle. Especially when you have
invested so much time money and effort in making the film, you wouldn’t want to
take the wrong step really.
There are many ways in which a movie can
recover its production cost completely by intelligently selling movie rights.
There are several categories to look at, like satellite rights, music rights,
online rights, worldwide exhibition rights and so on.
After online channels
like Netflix and Amazon, avenues have opened up for indie films! It all depends
on which company is willing to acquire movie rights. If there is a
well-calculated strategy in place, then there is nothing to worry about. Get a
clear picture as to what content rights you are going to sell to which company.
Content acquisition companies have a good team and network in place to help you
find the right kind of market. What you think might not work in India, might
have a strong market in other countries like South Africa, Korea or any other
country you might have not imagined even in your dreams. Why should you lose
out on such a big opportunity or market?
Selling film rights is the only way for your film to reach out to a global audience!
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