Satellite Rights are Making Waves!

Satellite Rights are Making Waves!

To put it in simple and sober language, satellite right is nothing but the permission given by producers of a movie to air a film owned by them. On the other hand, the channel pays an approved amount to the producer of the movie for airing the movie and earns through advertisements. Time to air a movie can be finite or infinite, depending on the agreement made by the producer and the channel. This clears the air we are sure. For instance,we are damn sure everyone wants to know why the movie Sooryavansham plays on SETMAX every now and then. The answer is ABCL sold the satellite rights to the channel for 100 years and this iswhen nothing interesting pops up on SETMAX, Sooryavansham comes to the rescue. However, small mercies do crop up, thanks to the IPL.

Channels are getting wiser day-by-day 

Now days channels are hungry for good movie content and they are doing everything in their power to acquire rights before the release of a movie that has a strong cast or a strong storyline. Acquiring satellite rights for movies are a big adrenaline booster for TV channels because the gain is beneficial in many ways. A lot of times a movie might not have a hurricane type of a storyline that will sweep you off your feet but a mammoth actor might do the trick for channels, read Salman Khan. Also, sometimes the most underestimated movie that was once considered to do below average business can soar to new heights of success after box office declares it as a blockbuster. And it is then that channels will realize their folly and make amends. No one thought Paan Singh Tomar would spell massive success but when it did, channels all across India wanted the big bite of it.

So coming to the conclusion, films have found another way to make money.